Exclusive KC is a Kansas City corporate and airport transportation company that shares a single fleet with a sister brand. The two had blurred into each other — and the booking form was quietly blocking leads.
The challenge
With two brands running on one fleet, their marketing competed instead of compounding. Exclusive KC's booking form had a bug that clipped the second step, so customers who started a reservation could get stuck. The site also carried more than a gigabyte of unoptimized images and some stale event content.
What we did
- Gave each brand a clear lane — Exclusive KC on corporate, airport, and sports-and-concerts travel, with weddings and social events moved to the sister brand.
- Fixed the multi-step booking form so the reservation flow works end to end and stops losing leads.
- Cut the site's image weight by 93% — from over a gigabyte down to 72 MB — and retired outdated content.
- Built a conversion-tracking setup covering the full booking funnel, ready to switch on.
The results
- Two brands that compound instead of compete, each with a focused offer and audience.
- A booking flow that works — the step that was blocking reservations is fixed.
- A dramatically faster site — 93% less image weight and a cleaner, current content set.
- Full-funnel measurement built, from first form step through booking, ready to activate.
